When a customer visits your ecommerce website, you have roughly ten seconds to capture their attention, so you better think carefully about the message you want to get across. Some online ecommerce websites go directly into the navigation and content of their websites on their first page , to explain to the customer exactly what the sites about straight away. Customers can move around the site with ease and decide if they want to purchase the product or service.
There can be another way to put your ecommerce website across to your visitors by using a sales page. A sales page captures your audience with a bold statement as the headline to get your vistors interest and then goes on to explain the main points of your service or the product you are offering. Then the sales page will go on to extract the visitors email address and name via an opt in email list for further information to be emailed to them.

Once you have obtained your visitors email details via the opt in email list you can then send them offers of your products and services via email. This is a good bit of internet marketing and should be included in all ecommerce solutions for all sizes of business.